Welcome to iGloo HQ — bring your people in from the cold 🐧New here? Introduce yourself, grab the quick-start course, and post any question — the team reads everything.Sam Bakker
🚀 June Rollouts - What we've accomplished this monthHey everyone! Ahead of the full video breakdown I promised, here's a rundown of everything we've shipped over the past month. Big releases: V3 went LIVE — new website, new packages, affiliate commissions. Basics course — 34 lessons, free for all members. Course Landing Pages — share a direct link to any course. AI-Built Landing Pages — build your landing page just by talking with AI.Sam Bakker
What does your community do that you never planned for?Something I keep noticing: the thing a community ends up being used for is rarely the thing it was built for. Someone sets up a space for course support and it turns into the place members go to find each other for accountability. Someone builds a paid mastermind and the highest-traffic area turns out to be the off-topic corner nobody planned. Someone adds a category as an afterthought and it quietly becomes the reason people log in. I would like to collect these, because the pattern is genuinely useful for anyone still designing theirs. So, two questions: 1. What is your community actually used for, day to day, versus what you built it for?
2. What did you have to change once you noticed? The second one matters more than the first. Noticing is easy. Restructuring around what people are really doing — moving a category up, killing a section you were attached to, renaming the thing everyone was confused by — is where the work is. I will start. The Huddle was set up as a demo space. What it turned into is a fairly good argument that the most valuable posts in any community are the ones correcting information already in it. Somebody posts advice, it is right for a season, conditions change, and the advice quietly goes stale while still being repeated. The members who go back and comment on the OLD post rather than starting a new one are doing more for the place than anyone writing fresh content. That changed how I think about archives. A community's back catalogue is not an asset by default — it is only an asset if there is a habit of correcting it. Otherwise it is a pile of confidently-worded things that used to be true. Your turn. What surprised you?Sam Bakker